Emma Chen

Culture & Lifestyle Editor

Emma Chen is the Culture & Lifestyle Editor at Viral Favorite, specializing in quizzes, personality deep-dives, and trend analysis. Emma has an uncanny ability to turn any topic into a fascinating personality quiz — her "What City Should You Live In?" piece has been shared over 500,000 times. Before VF, she worked in content strategy at a major tech company, where she discovered her passion for understanding what makes people click, share, and come back for more. Emma is fascinated by pop culture psychology and loves exploring how our entertainment choices reveal deeper truths about who we are. Outside of work, she's an avid film photographer, amateur chef, and the person in the friend group who always knows what show to watch next. Her Netflix queue is legendary and her Letterboxd reviews are basically mini-essays. Emma holds an M.A. in Cultural Studies from NYU.