Privacy Policy

Last Updated: May 2026

Information We Collect
How We Use Your Information
Third-Party Advertising (Google AdSense)
Cookies & Tracking Technologies
Your Rights Under GDPR
Your Rights Under CCPA/CPRA
Data Retention
Children's Privacy
Changes to This Policy
Contact Us

Viral Favorite ("we," "us," or "our") operates the website viralfavorite.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. By using the Site, you agree to the collection and use of information as described herein.

1. Information We Collect

Information You Provide Directly

When you interact with our Site — for example, by subscribing to our newsletter, submitting a contact form, or leaving a comment — you may voluntarily provide us with personal information, including:

Name (first and/or last name)
Email address
Message content submitted through our contact form
Any other information you choose to provide

Information Collected Automatically

When you access our Site, we and our third-party partners may automatically collect certain information about your device and usage, including:

IP address (which may be anonymized or truncated)
Browser type and version
Operating system
Referring/exit pages and URLs
Pages viewed, time spent on pages, and click patterns
Device identifiers (e.g., mobile advertising IDs)
Approximate geographic location (based on IP address)

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide and maintain the Site — ensuring our content loads correctly and our services function as expected.
To communicate with you — responding to your inquiries, sending newsletters you've opted into, and providing customer support.
To personalize your experience — tailoring content recommendations and remembering your preferences.
To serve advertisements — displaying relevant ads through third-party advertising partners, including Google AdSense.
To analyze usage trends — understanding how visitors interact with our Site so we can improve it.
To comply with legal obligations — fulfilling regulatory requirements and responding to lawful requests from authorities.
To protect our rights — detecting, preventing, and addressing fraud, abuse, and security issues.

3. Third-Party Advertising (Google AdSense)

We use Google AdSense, a third-party advertising service provided by Google LLC, to display advertisements on our Site. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our Site and other websites across the internet.

Specifically, Google AdSense may:

Use the DoubleClick cookie to serve ads based on your browsing history.
Collect and use data including your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
Use web beacons, pixels, and similar technologies to collect anonymous traffic data.
Allow other third-party vendors and ad networks to serve ads on our Site using cookies.

You may opt out of personalized advertising by visiting Google's Ads Settings. You can also opt out of third-party vendor cookie usage for personalized advertising by visiting www.aboutads.info/choices or the NAI opt-out page.

For more information on how Google uses data when you use our Site, please visit Google's Privacy & Terms page.

4. Cookies & Tracking Technologies

Cookies are small text files placed on your device by websites you visit. We use the following types of cookies:

Essential Cookies: Required for core Site functionality (e.g., remembering your cookie consent preferences). These cannot be disabled.
Analytics Cookies: Help us understand how visitors interact with our Site by collecting anonymized usage data. We may use services such as Google Analytics for this purpose.
Advertising Cookies: Used by Google AdSense and other advertising partners to deliver personalized ads and track ad performance across websites.
Functionality Cookies: Remember your preferences and settings (e.g., dark mode, language) to enhance your experience.

You can manage your cookie preferences through our cookie consent banner displayed when you first visit the Site. You can also control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request that we correct any inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data, subject to certain legal exceptions.
Right to Restrict Processing: You may request that we limit how we use your data in certain circumstances.
Right to Data Portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
Right to Object: You may object to the processing of your personal data for direct marketing or other purposes based on legitimate interests.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at legal@viralfavorite.com. We will respond to your request within 30 days. Our legal basis for processing personal data includes consent, contractual necessity, and legitimate interest.

6. Your Rights Under CCPA/CPRA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: You may request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the third parties with whom we share it.
Right to Delete: You may request that we delete any personal information we have collected from you, subject to certain legal exceptions.
Right to Correct: You may request that we correct inaccurate personal information.
Right to Opt-Out of Sale/Sharing: You may direct us not to sell or share your personal information. While we do not sell personal information in the traditional sense, certain advertising activities (such as personalized advertising through Google AdSense) may constitute "sharing" under the CPRA. You can opt out by adjusting your cookie preferences or contacting us directly.
Right to Limit Use of Sensitive Information: You may limit how we use any sensitive personal information we may collect.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a verifiable consumer request, please email legal@viralfavorite.com with the subject line "CCPA/CPRA Request." We will verify your identity before processing your request and respond within 45 days.

7. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:

Newsletter subscriber data (name, email) is retained until you unsubscribe or request deletion.
Contact form submissions are retained for up to 24 months and then permanently deleted.
Analytics and log data is retained in anonymized form for up to 26 months, after which it is automatically purged.
Advertising cookies set by Google AdSense are subject to Google's own retention policies. Please consult Google's Privacy Policy for details.

When your data is no longer required, we will securely delete or anonymize it so that it can no longer be associated with you.

8. Children's Privacy

Our Site is not directed at children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at legal@viralfavorite.com, and we will promptly delete that information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on the Site. We encourage you to review this page periodically to stay informed about how we protect your data.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: legal@viralfavorite.com
General inquiries: hello@viralfavorite.com
Mailing address: Viral Favorite, 285 Fulton Street, Suite 8500, New York, NY 10007, United States

For GDPR-related requests, please include "GDPR Request" in the subject line. For CCPA/CPRA-related requests, please include "CCPA/CPRA Request" in the subject line. We will respond to all legitimate requests within the timeframes required by applicable law.