Sarah Mitchell

Editor-in-Chief

Sarah Mitchell is the Editor-in-Chief and co-founder of Viral Favorite. With over a decade of experience in digital media, she previously worked as a senior editor at a major lifestyle publication before launching VF in 2026. Sarah has a knack for spotting trending products before they go viral and has tested thousands of Amazon finds so you don't have to. When she's not curating the internet's best content, you'll find her reorganizing her apartment (again), trying the latest skincare routine, or convincing her friends that yes, they really do need that kitchen gadget. Sarah holds a B.A. in Journalism from Northwestern University and has been featured in Adweek, Mashable, and The Verge for her insights on viral content and consumer trends.